DonorFlow is a mobile application designed to make charitable giving easy, transparent, and rewarding. The app aims to simplify the donation process while fostering a sense of community and accountability. This case study outlines the design process and decisions made to create an intuitive and engaging user experience for DonorFlow.
Charitable giving is often hindered by complex processes, lack of transparency, and insufficient feedback to donors. Potential donors face difficulties in identifying trustworthy charities, tracking the impact of their contributions, and feeling connected to the causes they support. DonorFlow seeks to address these challenges by providing:
A streamlined donation process.
Transparent fund allocation tracking.
Community features to engage donors with shared causes.
Rewards and recognition for charitable contributions.
Ease of Use: Simplify the donation process to reduce friction.
Transparency: Provide detailed impact reports for donations.
Community Engagement: Foster a sense of belonging among donors.
Young professionals, philanthropists, and individuals interested in supporting causes.
Nonprofit organizations looking for a platform to attract and retain donors.
Ages 18-45, tech-savvy, with an interest in social impact and sustainability.
We analyzed similar apps like GoFundMe, Charity Navigator, and Benevity. While these platforms offer unique features, they lack a comprehensive focus on community engagement and personalized rewards.
Occupation: Compassionate Professional
Age: 32
Goals: Donate regularly to causes she cares about, track her impact.
Pain Points: Limited time to research charities, unclear fund utilization.
Occupation: Social Giver
Age: 25
Goals: Engage with a community of like-minded donors.
Pain Points: Lack of recognition for donations, & difficulty finding organizations.
Occupation: Writer
Age: 27
Goals: Simplify the donation process to reduce friction.
Pain Points: Limited communities to engage with other donors.
We mapped user emotions and actions throughout the donation process. This helped identify opportunities to reduce stress and increase satisfaction.
Low-fidelity wireframes were created to test the basic flow: Signup flow, Homepage, Donation flow, Impact Reports
High-fidelity prototypes were developed in Figma, showcasing: A clean, modern interface with intuitive navigation and personalized dashboards displaying donation impact.
The DonorFlow Mobile App aims to simplify the donation process while fostering a sense of community, transparency and accountability. The solution will offer:
A personalized dashboard showcasing recommended charities, user milestones, and quick donation options.
Advanced search with filters for causes, locations, donations, and impact levels.
Real-time updates on how donations are making a difference, supported by photos, videos, and progress reports.
Provision of different payment methods to simplify donation process for donors.
DonorFlow eliminates barriers to charitable giving by simplifying processes, ensuring transparency, and promoting long-term engagement. Its user-centered design approach makes giving back both impactful and enjoyable.