iFoundIt Mobile App
Role
Product Designer (UX Research, IA, UI/UX, Interaction Design)
Timeline
4 Weeks (Design → Development → Testing → Launch)
Tools
Figma, Notion, Play Console, App Store Connect, Bolt.New, Supabase,Expo
Deliverables
User Research, user flows, wireframes, high-fidelity UI, prototypes, usability testing report
Project Overview
iFoundIt is a smart home inventory app that helps users remember where they store their household items using photos, tags, and categories. The goal of the project was to design and launch a simple, visual-first system that eliminates the frustration of forgetting where items were kept.
This case study outlines the end‑to‑end product design process: from the problem definition to research, user flows, interface design, testing, and launch.
Problem Statements
People frequently misplace household items because they lack a structured system for organizing and recalling where things were kept. Existing inventory tools are often too complex, text-heavy, or built for businesses rather than everyday home use.
Key Challenges
Users forget where they stored items.
Traditional inventory apps feel overwhelming.
Lack of visual cues makes recollection harder.
Users want speed, simplicity, and minimal typing.
Goals & Objectives (SMART)
Reduce item‑search time by 60% for users within the first month.
Enable users to add items in under 10 seconds, using photos and auto‑tags.
Launch MVP on App Store and Play Store within 3 months.
Achieve 40% returning users in the first 8 weeks post‑launch.
Our Target Users

Busy professionals
People working 9 - 5 and often forget where they keep documents, accessories, or seasonal items.

Students in shared apartments
Students living together and needs a simple inventory tool to avoid losing personal items and study materials and kitchen items.

Families with lots of home items
People who live with extended family and needs an easy way to keep their home organized
Design Process
User Research
Conducted competitve analysis, user interviews, surveys to validate the idea
User Flow
Focused on a simplified user journey for smaller screens.
Wireframes
Low-fidelity wireframes were created to test the basic screens: Add item, item list, items details and profile screen.
UI Design
Adopted responsive design principles with a clean, intuitive layout.
Testing
Usability tests ensured smooth navigation and functionality on mobile devices.
Competitive Analysis
1. Competitor Analysis: I evaluated 6 leading tools (Sortly, Notion, Google Keep, photo apps, inventory trackers, and home-organizing apps). The analysis focused on:
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Onboarding and Cognitive Friction
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Visual hierarchy and Navigation
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Entry speed and Visual Recall
This helped identify gaps such as: overly complex onboarding, heavy reliance on text, and lack of simple visual recall.
2. User Interviews 8 participants were interviewed across three lifestyle groups: working professionals, families, and students. Key areas explored:
Their current method for remembering item locations
Emotional consequences (stress, wasted time)
Expectations from an inventory helper tool
Interviews revealed behavioral patterns such as reliance on WhatsApp-to-self photos or mental memory alone.
Personas

Maya
Occupation: Accountant
Age: 28
Goals: Stay organized with minimal effort, quickly recall item locations, reduce time wasted searching.
Pain Points: Frequently forgets where items are placed, finds existing apps too slow or complex.

David
Occupation: Family man
Age: 34
Goals: Keep the home organized, manage shared family items, track kids’ belongings.
Pain Points: Items frequently get moved by family members; difficulty maintaining a consistent system.

Stella
Occupation: Student
Age: 22
Goals: Track belongings easily, avoid misplacing items in shared spaces, maintain personal order.
Pain Points: Shared spaces cause confusion, easily forgets where small items are stored.
Key Insights
Users prefer images over text; this strongly supports Maya (Busy Professional), who needs fast visual recall due to tight schedules.
Speed is crucial; apps that require too many fields discourage use directly tied to Kemi (Student), who needs quick, low-effort item entry in shared spaces.
Categories improve findability, especially helpful for David (Family Man), managing kids’ items and home supplies.
User Flows
I created a user flow to map out the app structure.
Wireframes
I created some low-fidelity wireframes to map out the core screen, test structure, and define layout priorities, before diving into visual design.
High Fidelity Design Solutions
The final iFoundIt mobile app outcome focused on making it more intuitive, personalised, and visually engaging. Users can now add items and search for items easily.

Sign up
An easy screen that allows users to get a shipping price estimate and timeline.

Sign In
A simplified screen that displays wallet balance and transaction history.

Add Item
A screen where users can view wallet balance, take quick actions, and see actions required.

Item List
A screen where users can view wallet balance, take quick actions, and see actions required.

Item Details
A screen where users can view wallet balance, take quick actions, and see actions required.

Account
A screen where users can view wallet balance, take quick actions, and see actions required.

Item list (Empty STate)
A screen where users can view wallet balance, take quick actions, and see actions required.

Reset Password
A screen where users can view wallet balance, take quick actions, and see actions required.
Key Takeaway
Visual-first design increases engagement.
Fast onboarding leads to higher retention.
Simple products solve real frustrations exceptionally well.
SDG Impact
iFoundIt aligns with global sustainability goals (SDG 12 – Responsible Consumption & Production) by helping users track what they already own the app encourages mindful consumption, reduces the environmental impact associated with over-buying, and extends the lifecycle of existing items.
Conclusion
iFoundIt solves a universal problem: Duplicate purchases, unnecessary clutter, and increased waste. From research to launch, the app was built around speed, clarity, and everyday usefulness. It also aligns with SDG Responsible Consumption & Production (SDG 12) and Innovation (SDG 9). The next version will deepen personalization and intelligent item organization.