I'm Mubarak Abubakar. I make complex software simple to use.

• DREEF
• Shipbubble
• InfraCredit
• Identiko
• Codeware
• Sendbox
• Wudify
• Utopia Camping

• 01

  Range

  I move between dense enterprise tools and simple consumer apps without a running start. Same designer, B2B and B2C.

• 02

  Systems, not just screens

  I own design systems across whole product suites, so teams stay consistent and ship faster.

• 03

  Shipped work

  The products I design are live and used every day: a marketplace launch, dashboards run by operations teams, and two apps I built and released myself.

• 04

  Measured outcomes

  Support tickets down 55% at Sendbox and 50% at Shipbubble. Handoff revisions down 50% at Codeware. Delivery processing time down 45%.

• 05

  Easy to build with

  I stay close to product and engineering from the first sketch to QA, using AI to speed up the process where it adds value.

• 01

  Understand

  I talk to users and the team, map the flow that exists today, and agree what a good outcome looks like before drawing anything.

• 02

  Frame

  I turn the mess into information architecture and user flows, so the structure is settled before the UI.

• 03

  Design

  Wireframes through to high-fidelity screens, built from a component library so the whole product stays consistent.

• 04

  Validate

  Interactive prototypes and usability tests. I fix what breaks here, while it is still cheap to change.

• 05

  Ship

  A clean handoff, pairing with engineers through the build, and design QA against the real thing.

• DREEF · Senior Product Designer

  Feb 2025 – present

  I lead a team of three designers on internal platforms that automate business processes. I designed a clean-energy financing dashboard and a CRM that tracks project pipelines across renewable energy, manufacturing, healthcare, housing and transport. I set design strategy with product and engineering leads, own the cross-platform design system, and mentor through critique and pairing.

• Shipbubble · Product Designer

  Mar 2024 – present

  Sole designer on AZIBA, Shipbubble's 0→1 fashion marketplace, live with 500+ products and 10+ sellers across iOS, Android and web. On the core platform I cut support tickets by 50% by reworking onboarding, tracking and delivery flows for 4,000+ customers, designed an AI carrier-recommendation feature, shipped the first mobile app (2,000+ installs), and designed returns, pickup, COD and analytics flows.

• Codeware · UI/UX Designer (contract)

  Jan 2023 – Feb 2024

  I cut design-stage revisions by 50% by putting interactive prototypes into validation before engineering handoff. I built and maintained scalable design systems across multiple client products, ran interviews and competitive analysis, and supported QA before launch.

• Sendbox · Product Designer

  Oct 2021 – Sep 2023

  I redesigned the SLA monitoring dashboard for 1,000+ daily delivery transactions and cut support tickets by 55%. I designed a mobile scanner app for hub officers that cut processing time by 45%, and co-designed a responsive e-commerce platform with 500+ products, end to end from discovery to checkout.

Full CV (PDF)

Skills

• Product design
• UI/UX design
• Interaction design
• User research
• User flows
• User stories
• Wireframing
• Prototyping
• Information architecture
• Usability testing
• A/B testing
• Design systems
• Accessibility (WCAG)
• Responsive design
• Product discovery
• Data-driven design
• Growth & conversion
• Product strategy
• Design QA
• Cross-functional leadership
• Mentoring
• Designing for AI
• AI-assisted workflows
• Prompt design
• Design engineering
• Design tokens
• Data visualization
• Dashboard design
• Motion & micro-interactions
• UX writing
• Journey mapping
• Service blueprinting
• Design ops
• Multi-brand theming
• Rapid prototyping
• HTML
• CSS

Domains

• B2B
• B2C
• Enterprise tools
• Marketplaces
• E-commerce
• Logistics
• Finance
• Mobile (iOS & Android)
• 0→1 product design
• Design systems

Industries

• Logistics
• Fintech
• E-commerce
• Marketplaces
• Identity / KYC
• Learning platforms
• Consumer apps

Tools

• Figma
• Figma AI
• Adobe XD
• Sketch
• Balsamiq
• Whimsical
• Miro
• Notion
• Jira
• Slack
• Material Design
• UserTesting
• Google Analytics
• Microsoft Clarity
• Lottie
• Midjourney
• ChatGPT
• Claude
• Claude Code
• Lovable
• Bolt.new
• Webflow
• Framer
• WordPress
• Elementor
• Shopify
• GitHub
• Figma Dev Mode
• Storybook
• v0
• Cursor
• Linear
• Maze
• Dovetail
• Loom
• Vercel
• Supabase

Education

• Treford School, Product Design (2021)
• University of Ilorin, B.Eng Food Engineering

Certifications

• UX DesignOps: Working with Developers
• Figma: Handing Off to Developers
• UX Research Methods: Interviewing
• Designing Accessible Components in Figma
• EF SET English: C1 Advanced

• Who is Mubarak Abubakar?

  A senior product designer (UI/UX) based in Lagos, Nigeria, with 5+ years designing B2B and B2C products across logistics, fintech, e-commerce, marketplaces and AI. Currently at DREEF, previously at Shipbubble, Codeware and Sendbox.

• Are you open to work?

  Yes. I am looking for senior product design roles at startups and larger product companies.

• Do you work remotely?

  Yes. I am based in Lagos, Nigeria (GMT+1) and my hours overlap teams in Europe and on the US east coast.

• Do you design for B2B or B2C?

  Both. My work runs from enterprise dashboards and internal tools to consumer apps on iOS and Android.

• Do you write code?

  Enough to be useful. I know HTML and CSS, and I have taken two apps from Figma to production myself, so I design with the build in mind and hand off cleanly.

• Which industries have you worked in?

  Logistics, fintech, e-commerce, marketplaces, identity and KYC, clean-energy finance, and learning platforms.